Marketing Daily
Tuesday, January 17, 2017

Top of The News

British American Tobacco Rolls $49 Billion Takeover Of Reynolds
by Thom Forbes

British American Tobacco this morning agreed to pay $49.4 billion for the 58% of Reynolds American Inc. it does not already own, making it the second-largest tobacco company in the … Read the whole story

  • RESEARCH
    Expectations Increasingly Challenge Brands To Deliver
    by Nina Lentini

    "You can't just say, 'Oh, well, consumers just stopped drinking this stuff,'" Brand Keys president Robert Passikoff tells "Marketing Daily." No, they stopped drinking … Read the whole story

  • FINANCIAL SERVICES
    Ellevest Encourages Women To Take Control Of Finances
    by Tanya Gazdik

    A digital spot shows women that investing should never be one-size-fits-all and 2017 can be the year where every woman starts to close her … Read the whole story

  • BEVERAGES
    Big Red Cooks Up Sales Via BBQ Promo, Weber Sponsorship
    by Karlene Lukovitz

    In participating stores, Big Red saw a 15.7% increase in dollar sales (on a 20% unit increase), handily beating the program's 10% goal, reports … Read the whole story

  • RESEARCH
    Institutional Trust Is Declining Around The World
    by Aaron Baar

    According to Edelman's Trust Barometer, faith in the media is at an all-time low in 17 countries out of 28 surveyed, while trust in … Read the whole story

  • RETAIL
    Final Holiday Season Tally: 2016 Best In Five Years
    by Sarah Mahoney

    The National Retail Federation and VISA attributed the overall strength of the numbers to low unemployment, growing wages and confidence among consumers. "The economy … Read the whole story

  • COMMENTARY
    Ain't Nobody Here But Us Chickens
    by Bob Garfield, Featured Columnist

    There is no surprise in the news that FTC Chair Edith Ramirez is leaving the agency. And not just because a Republican will take … Read the whole story