Marketing Daily
Tuesday, March 21, 2017

Top of The News

Walmart's Store No. 8 Will Launch And Nurture E-Com Start Ups
by Thom Forbes

Walmart continues to augment its e-commerce strategy of "if you can't beat 'em, buy 'em or incubate 'em." Yesterday, the Bentonville, Ark.-based retailer announced the formation of Store No. 8, … Read the whole story

  • APPAREL
    Target Unveils Victoria Beckham; New York & Co. Bets Big On Eva Mendes
    by Sarah Mahoney

    The Victoria Beckham line is heavy on dresses, skirts and rompers (even for adults), dominated by florals, gingham, scallops and satin. Read the whole story

  • RESEARCH
    CMOs Plagued With Widening Gap Between Strategy, Execution
    by Tanya Gazdik

    In order to create truly connected experiences, marketers need to define a clear owner of the data-driven customer strategy, according to CMO Council research. Read the whole story

  • ELECTRONICS
    Nikon Shows New York Some Love
    by Aaron Baar

    The out-of-home effort is an extension of the brand's "Show Your Love Some Love" campaign that launched last March. That campaign set out to … Read the whole story

  • COMMENTARY
    Your Brand Might Be Ripe For Extinction
    by Kathleen Coll, Op-Ed Contributor

    Endangered brands are not tracking the degree to which their advertising is stemming losses they would otherwise suffer. And what you don't track, you … Read the whole story

  • RESTAURANTS
    Many Leading Fast Food Brands Lose Value
    by Karlene Lukovitz

    Both Tim Hortons and Burger King benefitted from their merger: Their combined valuation is up by $4 billion since the completion of that deal … Read the whole story

  • HOSPITALITY
    Crowne Plaza Reaffirms Focus On Business Travelers
    by Tanya Gazdik

    The intent of the platform, which is also the tagline, is to communicate the brand's understanding of and ability to blend work and personal … Read the whole story

  • ARF's McDonald Addresses Industry's 'Crisis Of Confidence'
    by Steve McClellan

    CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story