Marketing Daily
Monday, March 27, 2017

Top of The News

United Airlines Takes Flak Over 'Leggings-Gate'
by Thom Forbes

United Airlines is the latest company to learn that nothing noticed goes untweeted and anything tweeted can blow up into a major controversy within hours even if - or, maybe, … Read the whole story

  • RESTAURANTS
    Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
    by Karlene Lukovitz

    The ad will debut on March 26 during NASCAR's AutoClub 400 race in Fontana, California, and will also air during races on May 28, … Read the whole story

  • FINANCIAL SERVICES
    Coldwell Banker Debuts Rescue Dog TV Spot
    by Tanya Gazdik

    "It's been incredible to see the response from our network since we started the 'Homes for Dog Project,'" Coldwell Banker's Sean Blankenship tells "Marketing … Read the whole story

  • RETAIL
    Forecast Calls For Record Easter Spending
    by Sarah Mahoney

    In what could be welcome news for department stores, 50% say they plan to buy clothing, up from 45% last year, which the NRF … Read the whole story

  • TECHNOLOGY
    ANA's Liodice Weighs In On Google Controversy
    by Aaron Baar

    "No marketer should ever place its brand at risk. All agency and media partners should recognize that ... protecting the brand should stand head … Read the whole story

  • COMMENTARY
    Monkey See, Monkey Don't
    by Bob Garfield, Featured Columnist

    The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work … Read the whole story

  • RETAIL
    QVC's Zulily Uses 'Real People' In Marketing
    by Tanya Gazdik

    "Using real people is very congruent with who we are as a company," Zulily's Jenna Elliott tells "Marketing Daily." Zulily photographs 70 to 80 … Read the whole story

  • Tres Agaves Touts The Tequila Made In Tequila
    by Larissa Faw

    Characters in the campaign, including Carlos the Volcano Climber and Jorge the Jimador, among others, now have their own Facebook pages and interact with … Read the whole story

  • Kodiak Cakes Taps Struck For Branding Assignment
    by Steve McClellan

    The agency and food products client say they will develop a refreshed brand positioning, new product packaging and a revamped ecommerce website. Read the whole story

  • COMMENTARY
    Interesting Turn For Dos Equis
    by Ken Beaulieu, Op-Ed Contributor

    Andrew Katz, a featured speaker at the ANA Brand Activation Conference, April 19 - 21 in Chicago, talks more about the campaign, Dos Equis' … Read the whole story