Marketing Daily
Thursday, September 21, 2017

Top of The News

Try Eating What You Serve Kids, Panera Challenges Competitors
by Thom Forbes

In a Twitter video campaign that launched yesterday, Panera Bread founder and CEO Ron Shaich challenges his fast-food competitors to eat the meals they are peddling to children - with … Read the whole story

  • SPIRITS
    Tullamore Offers DNA Kits As It Toasts 'Beauty of Blend'
    by Karlene Lukovitz

    The campaign - which strikes a timely theme, given the issues surrounding immigration in the U.S. and elsewhere around the world - is launching … Read the whole story

  • RETAIL
    Kohl's Cozies Up To Amazon
    by Sarah Mahoney

    Kohl's is hoping customers would rather swing by one of its locations than the local UPS store. Customers using the Amazon return service will … Read the whole story

  • Loews, Elicit, Spotify Win People-Based Marketing Awards
    by The Editor

    The awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people vs. objectified industry descriptors, such as … Read the whole story

  • RESEARCH
    Female CMOs More Prevalent In The U.S. Than The UK
    by Tanya Gazdik

    The modern CMO's charter is expanding to address all the areas that impact revenue generation, from brand awareness and customer acquisition to customer retention, … Read the whole story

  • CAUSE-RELATED
    San Diego Zoo Seeks To Protect Rhinos
    by Larissa Faw

    The creative is designed to emphasize the urgency of the animal's plight in that there are only three left in the world and they're … Read the whole story

  • COMMENTARY
    Lessons Taught To Us By The Eagles And Heraclitus
    by Steve Swanson, Columnist

    It's hard to imagine that a marketer would take lessons from The Eagles and a philosopher from 500 B.C.E. and smash them together as … Read the whole story