Hugh Hefner, the controversial publisher and entrepreneur who made a fortune by both promoting and embodying the changing sexual mores of the postwar generation, died last night at 91 of … Read the whole story
There are inklings that the investigation is broadening, with "The Sporting News" reporting that the feds are also sending subpoenas to Nike executives. Read the whole story
A majority of Americans do not believe that the football field is the proper place for political protests, which could spark a branding fiasco … Read the whole story
There were differing points of view expressed at an Advertising Week NY session on the topic. Brand America is "messy, complicated, and boorish," said … Read the whole story
With a new president and FDA leadership in place, the FDA had published an "interim" final rule announcing that implementation would be delayed for … Read the whole story
Hershey is actively exploring gaming opportunities to apply what is learned in future activations for its brands, Noelle Perez tells "Marketing Daily." Read the whole story
ASICS, the Japanese high-end running shoe company that is based on the idea that a sound body leads to a sound mind, is introducing … Read the whole story
The print, digital, and out-of-home executions parody the original book cover and illustrations by showing common scenarios parents can expect when adopting a teen. Read the whole story
The Imaginary Friend Society is "by far the largest awareness campaign the Pediatric Brain Tumor Foundation has produced," PBTF's Amanda Hicken tells "Marketing Daly." Read the whole story
Designed for a Millennial audience, the campaign will have a national digital presence on sites such as Amazon and YouTube. Read the whole story
Data-driven, ROI-focused marketers realize they could benefit from knowing who the best targets are, but need to learn more. Read the whole story