He said his role "will look very different as a result of the U.S. Administration's action to push for a sell off of the U.S. business." Read the whole story
Some observers think the high-end department store has a better chance of post-COVID prosperity than its competitors. Read the whole story
Bridgestone is evaluating new plans for the spot as it adapts advertising and marketing activities around the new dates of the games. Read the whole story
Sweepstakes are dominating efforts this year with contests from Honda, Pepsi, MassMutual, Enterprise, GEICO and Jagermeister. Read the whole story
Who better to inform kids of new back-to-school standards like wearing face masks than Lunchables' Platy the Platypus and Jackie the Jackalope? Read the whole story
The online platform allows musicians to stage virtual concerts that create what it calls "direct commercial opportunities of live gigs for artists." Read the whole story
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. Read the whole story
The GQ Shop product line was designed by the brand's editors and art directors. Read the whole story
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option. Read the whole story
Almost all companies use email for worker communications, and over half are using it more during the pandemic, PoliteMail reports. Does that mean you … Read the whole story