by Dave Morgan on Mar 27, 3:43 PM
The industry needs to fess up and stop making faux promises of frequency capping.
by Maarten Albarda on Mar 27, 1:14 PM
What are the implications for advertisers of the recent trial that found Meta and Google (YouTube) liable for platform addiction?
by Cory Treffiletti on Mar 25, 10:15 AM
Consumers like to be educated, not sold. Today's audience is more advanced and knows the difference.
by Gord Hotchkiss on Mar 24, 12:32 PM
We've been in an abusive relationship with Facebook for years, so Hey.Cafe is a community that seems politely, genuinely happy to be there.
by Steven Rosenbaum on Mar 23, 11:13 AM
For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time.
by Maarten Albarda on Mar 20, 11:22 AM
Stop treating your agency like a traditional partner. If they are selling you "owned" inventory, the rules of engagement must change.
by Dave Morgan on Mar 19, 4:35 PM
Today the ad industry as we know it has entered its "spiders in a jar" phase, when, like spiders, they kill each other until there is only one left.
by Cory Treffiletti on Mar 18, 2:16 PM
Rewatching the movie "Air," I saw a lesson in how our business will always require real people to make it work.
by Gord Hotchkiss on Mar 17, 2:38 PM
When you live in a place where the weather can kill you, you'd better be able to count on the people who live next door to you.
by Steven Rosenbaum on Mar 16, 12:09 PM
When citizens inhabit different informational worlds, shared outrage becomes impossible. Opposition fragments. Power consolidates.