It is time we stop chanting "AI, AI, AI," and start using it to excavate the value we buried under years of bad processes and commodity pricing.

For one, advertising can pay a lot of bills. AI technology requires massive investments in processing.

The agentic agency model doesn't just change who can compete. It changes the entire look of the competition.

The past is eternally in flux, in the process of being rewritten using the lens of today's culture and political reality to interpret what happened yesterday.

The neuroscientist says: Simulate a brain at whatever resolution you want. It won't be conscious. It will be a very good simulation of one.

With AaaS, you are selling capability and output. The client is not buying X number of people to work on their account, but a specific service.

Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring.

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations.

Two TED sessions made this "truth" clear: Today, truth is harder to define, harder to agree on, and harder to maintain as a shared construct.