MediaDailyNews
Friday, March 7, 2003
  • Technology: Breaking Through Consumer Resistance

    AAAA Media Conference Special Coverage: Internet technologies like AdID and adXML will both be closely studied this year, but the bigger challenge will be … Read the whole story

  • Measurement: Data Through Technology

    AAAA Media Conference Special Coverage: Data on advertising will increasingly come through technology, as viewers resist telephone surveys and diaries that take time to … Read the whole story