Total-household viewership leader CBS is setting its sights on boosting ratings and attacking 18-49 leader NBC with a direct hit on The West Wing. Read the whole story
When BusinessWeek and style gurus Chic Simple announced an agreement last week to co-produce Dress Smart Business, a fashion supplement for BW subscribers, the … Read the whole story
CBS won another week in total households but NBC, facing stiff challenges by breakout programs on CBS and Fox, narrowly won the week in … Read the whole story