WPP Group's sale of its 25% stake in Zenith Optimedia Group to controlling shareholder Publicis is providing a rare public look into how big … Read the whole story
As if the broadcast networks weren't already agonizing over the erosion of GRPs, last week's blackout led Nielsen Media Research to shave three days … Read the whole story
Local television ad revenues were mostly flat in the second quarter and first half, according to data released Wednesday afternoon by the Television Bureau … Read the whole story
As witnessed by recent MRI (Mediamark Research Inc.) and Audit Bureau of Circulation (ABC) data, 2003 hasn't been especially kind to magazines appealing primarily … Read the whole story