-
Agencies Blast Publishers, Move Follows Mag Industry Kvetching
Tensions mounting between magazine publishers and major print buying agencies erupted Tuesday afternoon at two separate industry events: a closed-door meeting of the Consumer Magazine Committee of the American Association of Advertising Agencies; and a panel discussion featuring top print buyers at the Fall Folio Show in New York. ...Read the whole story
-
Mag Buyers To Pubs: Make Editors Your Sales Stars
When trying to sell an agency on a magazine, publishers might have a secret weapon: The editorial department. ...Read the whole story
-
Nielsen, Agency Probes Find Young Men Really Are Tuning Out: Network Programming May Be To Blame
Following weeks of finger pointing over an alarming decline in network TV viewing by young adult males, evidence is mounting that the cause of the problem actually is young adult males themselves. They simply aren't watching network TV as much as they used to. ...Read the whole story
-
Omnicom Pauses To Digest, But Eyes New Targets
The world's largest agency holding company acknowledged Tuesday that the pace of its acquisitions has slowed in recent months following the June purchase of Agency.com. ...Read the whole story
-
MindShare, Mediaedge Fuel WPP Growth
WPP Chief Executive Officer Martin Sorrell sounded a generally upbeat note on the outlook for advertising as his holding company's quarterly growth accelerated on the strength of media buying units Mindshare and Mediaedge:CIA. ...Read the whole story
Recent Most Read Stories
- Second-Screening Posts Modest Results In Sports
- Are You Ready For The Dual-Screen Future?
- After TV, Sports Fans Up Coverage On Mobile, Social Nets
- Scripps Launches TV Everywhere With TWC
- Speculation About TWC, Charter Merger Continues
- Public Trust In Newspapers Dips Again
- Cannes Lions, Gates Foundation Partner For Global Initiative
- Millennials Split In Attitude, Teens Less Upbeat, But Resilient
- Correction: Bauer To Publish "Celebrate with Woman's World"
- 'Jimmy Kimmel,' Myspace Promote Musicians
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
