Three-year-old Advertiser Perceptions Inc. is set to release the results of a pilot research study, Power Metrics, that they say will give planners a … Read the whole story

When I read the stories about how TiVo will soon no longer skip past advertising, I was kind of depressed. Read the whole story

A week after big American agency holding company Interpublic got out of the sports marketing business by shedding its stake in a U.K. motor … Read the whole story

Looking to capitalize on the ever-growing trend of product placement, Interpublic Group's deutschMedia has reached a deal with consultant iTVX to launch an entertainment … Read the whole story

Dave Mays originally wanted to be Jann Wenner, but now he wants to be Martha Stewart. Mays, the founder and CEO of The Source, … Read the whole story

You can't pick and choose your cable options when signing up for a package, but the FCC wants a la carte cable stations to … Read the whole story