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Magna Enters 'Brand New World,' Develops Branded Content For Digital Platforms
One year after stepping down as creative director of Universal McCann, Alan Schulman is working for one of its sister operations, Magna Global Entertainment, albeit as a supplier. Schulman, now chief creative officer of digital media content developer Brand New World, has gone into business with Magna to develop and produce short- and long-form branded entertainment content for new and emerging digital media platforms, including video-on-demand, broadband, wireless and in-store retail networks. ...Read the whole story
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MediaVest Hears The Music, Taps MTV Exec To Lead Branded Entertainment
Looking to bolster its branded entertainment initiatives, Publicis Groupe's MediaVest has hired former MTV Producer Peter Demas as VP, director of production. ...Read the whole story
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Meredith Goes En Casa, Launches Shelter Book Aimed At Hispanic Women
Meredith Corporation is launching a lifestyle and shelter publication targeted to Hispanic women. The bi-monthly, ¡Siempre Mujer!, will debut this fall with an initial rate base of 350,000. ...Read the whole story
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FCC's Copps Blows Whistle: Calls On Industry To Police Consolidation
Likening the issue of media consolidation in fewer hands to the days of John D. Rockefeller's dominance of the oil industry, Federal Communications Commissioner Michael J. Copps denounced the decisions of his fellow commissioners on the issue of capping the ownership media. ...Read the whole story
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So Quiet You Can Hear an E-mail Bounce
E-mail communication has completely replaced all other forms of communication between the sales staff and clients in many offices around the country. While e-mail may ... ...More
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