Arbitron and VNU today are expected to announce plans to conduct a pilot study that would answer many of the questions big marketers have … Read the whole story

Newsweek magazine's rate card lists an open rate of $231,000 for a page four-color bleed. Based on their rate base of 3,100,000 the cost … Read the whole story

From TiVo to iPods, an estimated 27 million U.S. citizens own one or more on-demand media devices, according to a study by Arbitron and … Read the whole story

Consumers may hate commercials--no study needed to tell you that--but they seem perfectly comfortable when it comes to product placement on TV show. Eighty … Read the whole story

As of March 28, Turner Broadcasting System's Adult Swim programming block--which runs Monday-Thursday, Saturday & Sunday, 11 p.m.-6 a.m., on Cartoon Network--will be listed … Read the whole story