After eight years of direct-to-consumer television advertising has made pharmaceuticals one of the largest advertising categories, the continuing controversy over such ads is causing … Read the whole story

TV product placements rose 27 percent in the first quarter, Nielsen Monitor-Plus reported last week. Coke Classic alone appeared 1,931 times on U.S. television … Read the whole story

Magazine editors, besieged by issues concerning their own journalistic credibility, plan to hold the line on future incursions from advertisers, especially the seamless integration … Read the whole story

NBC's "Today Show" is slowly finding its ratings-legs again with the help of increased on-air marketing and harder news stories. The longtime program leader … Read the whole story

CNN.com, which is engaged in broadband upfront sales talks with about 50 national marketers, this morning will break its free video initiative with two … Read the whole story

NBC Universal will run the Universal Pictures' trailer of its upcoming "King Kong" as an advertising roadblock across all its networks in prime time … Read the whole story

The beauties competed to see who can change a tire and take care of other car maintenance tasks on some Ford Mustangs during the … Read the whole story