Describing traditional media as being "under siege," a top Wall Street firm issued a report Wednesday suggesting that major ad agencies have finally reached … Read the whole story
You might not think high-end brands like Mercedes and Absolut would need help getting into the hottest spots, but along with 300 other marketers … Read the whole story
Grocery aisles need to think "youth" when it comes to attracting buyers to their shelves, as it's the young kids who influence purchasing decisions--and … Read the whole story
Turner Broadcasting System has paired its "Very Funny" network-wide marketing campaign with ice cream retailer Baskin-Robbins, setting the stage for its next big effort--bringing … Read the whole story