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Brand New World Strikes Brand New Deal, Will Create Ads For VOD, Wireless, In-Store
Video producer Believe Media and agency Brand New World have entered into a joint partnership to create and produce long-form content for marketers that want to advertise their brands over broadband, VOD, wireless, and in-store retail networks. ...Read the whole story
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Arbitron: Younger People Cut The Cord, Become Cell Phone-Only Users
The number of people who use cell phones as their exclusive or primary telecommunications device is growing rapidly, and this raises important questions about their media consumption patterns--especially for mobile media such as radio. That was the implication of new research on so-called cell phone-only households and individuals, released this week by radio researcher Arbitron. ...Read the whole story
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Summer Role Reversal: Nets Get Real, Cable Gets Scripted
Sticking to what works in the summer, broadcast networks are finding success again with reality shows, while cable networks are finding that scripted shows do the trick. ...Read the whole story
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AOL, Ford Stike Video Sponsorship Deal, Launch 'Virtual' Film Festival
In an effort to expand its video content library, AOL's Moviefone unit Thursday announced plans to launch a virtual short film festival next week. Ford Motors' Mercury Milan is sponsoring the event, which includes fifteen comedic shorts, including "The Office Party" with "The Daily Show"'s Jon Stewart, and "Young Arty Feldman," which tells the story of a 15-year-old wheeler-dealer who brokers jobs in the San Fernando Valley's fast food industry. ...Read the whole story
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Consumer Conference Call
The advertising industry has grown so much so fast it should be tested for steroids. There are more media choices for advertisers to buy and ... ...More
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