A new interactive study that uses set-top boxes to monitor second-by-second airing of TV commercials has shown that TV consumers tire easily of traditional … Read the whole story
In a surprise move, Publicis' ZenithOptimedia Group Tuesday said Rich Hamilton has taken a leave of absence as the top executive of the media … Read the whole story
A pair of new reports reveal that ad revenue for business-to-business publications continues to grow, but the main engine of that growth is no … Read the whole story
This summer, the cable industry proved once again that it knows how to program with a bunch of new high-rated summer series--such as TNT's … Read the whole story
In a development that may say as much about the future of radio broadcasting as it does about the future of media audience measurement, … Read the whole story
The little ad shop with a funny name has leaped ahead again, besting two industry heavyweights to win Heineken's $75 million-plus global brand account. Read the whole story