• Not Dead Yet: Media Universe Slogs Through Radical Change by Tobi Elkin

  Forecast 2006 panelists ponder the imminent demise of media. Is the media universe imploding? Panelists say "no"--it's just changing. ...Read the whole story

• Klues Offers A Few Clues: SMG Media Chief Charts Future Course by Tobi Elkin

  The only sure thing is more change, warns Starcom MediaVest Chief Jack Klues, in a keynote presentation during Forecast 2006. Klues outlined steps his organization is taking to cope with the seismic shifts taking place in media. ...Read the whole story

• New and Emerging Media: Not Just About Branded Entertainment by Wayne Friedman

  Alternative media is about more than just high-profile car brands seen on TV shows such as "The Apprentice." At MediaPost's Forecast 2006 panel "Can New Media Acquire Mass or is it Just so Much Media Dust?" moderators Hank Kim and Richard Linnett, who are co-directors of MPG Entertainment, suggested that out-of-home and other alternative media are good--and perhaps inexpensive--options to higher-priced, glitzier TV branded entertainment. ...Read the whole story

• Is Print Media On Life Support Or Doing Well? Panelists Debate by adam.m >, <Author: Michael Deibert

  Despite being buffeted by circulation scandals and declining ad page revenue, print as an advertising medium cannot yet be put out to pasture, said a majority of five panelists debating the topic of whether or not the medium was dying at the Print Forecast panel in Manhattan on Monday. ...Read the whole story

• Madison Avenue And Television Execs Debate The Future Of The Medium by adam.m >, <Author: Michael Deibert

  At the TV Forecast panel in Manhattan on Monday, four Madison Avenue and television industry executives debated the future of the medium and attempted to evaluate the impact of personalized programming innovations such as TiVo, VOD, addressability, broadband video, and nanocasting on the traditional form. ...Read the whole story

• ABC's Sunday Night: Big Numbers, And More Desperate For Other Networks by Wayne Friedman

  ABC picked up where it left off last year, taking apart other networks' broadcast Sunday night schedules like it was an anatomy class. All told, ABC earned its best numbers for a Sunday in ten years--which gave it a big-time 7.8 rating/19 share in adults 18-49. ...Read the whole story

• Media Usage Tops Consumers' Daily Activities by Tobi Elkin

  What portion of the day is devoted to media usage? A large chunk, it turns out. Researchers at Ball State University's Center for Media Design are digging deep to unearth the keys to consumers' media usage patterns and locate all the gory details. ...Read the whole story

• OMD Wins Best In Show For 'Lost' At Creative Media Awards by []

  OMD took "Best in Show" at MediaPost's second annual Creative Media Awards for its efforts for ABC's breakout hit "Lost." The awards were presented Monday night at Media magazine's 2006 Forecast. ...Read the whole story

• HDnet Founder Sees A High-Definition Future

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