Five leading media shops - Carat, Initiative, Mediaedge:cia, MindShare and PHD - Thursday received the first installment of data from a new system designed … Read the whole story

In what may be a harbinger of things to come for other non-transparent forms of media such as brand entertainment and product integration deals, … Read the whole story

In a surprise disclosure, Arbitron Thursday said household products marketer SC Johnson has signed on as the second sponsor of Project Apollo, the ambitious … Read the whole story

Newspaper companies continue to take hits on the stock market following a spate of disappointing third-quarter earnings results. This week, The New York Times … Read the whole story

"High profits... Low start up costs... $9.5 billion in annual sales," reads the copy in an online ad placed recently by Carat interactive unit … Read the whole story

The TV station advertising market may be suffering this year--but that hasn't been the case with station sales. Kagan Research says after a two-year … Read the whole story