• eBay Pitches eBiz, Big Advertisers Consider Online Media Auction Service by Joe Mandese

    On Tuesday, some of the nation's biggest advertisers got a pitch from a surprise media buying "solutions provider"--online auction service eBay. Details of the presentation, and the reaction of the ad executives--members of the Association of National Advertisers influential Television Advertising Committee--could not be discerned at press time, but executives privy to the meeting told MediaDailyNews that eBay was invited by the committee to present ideas for building an electronic trading system for buying and selling media. ...Read the whole story

  • CBS, Warner Bros. Merge UPN And WB: Create CW, The New 'Fifth' Network by Wayne Friedman>, <Author: David Goetzl

    LAS VEGAS--A day after a massive bomb hit the TV industry, advertisers, agencies and programming executives today will begin assessing the fallout over Tuesday's announcement that CBS Corp. and Warner Bros. will merge their respective, financially struggling UPN and The WB network to form a new network called The CW. The main question on everyone's mind will be whether one plus one equals something more than the sum of two fractional networks. ...Read the whole story

  • Fallout From CW: A Tighter Prime-Time Marketplace, Turmoil In Spot by Wayne Friedman>, <Author: David Goetzl

    LAS VEGASThe merger of UPN and The WB into a newly consolidated CW network will reduce the number of programming hours by more than 40 percent, depleting the supply of network TV rating points and commercial ad positions enough to drive prices up, especially for the highest demand programming, top agency executives said in the aftermath of Tuesday's announcement. ...Read the whole story

  • PPM Builds Reach, Among Radio Listeners, Advertisers Too by Erik Sass

    Prospects for the launch of a portable people meter service got some more good news on Tuesday when an influential group of national advertisers gave it their endorsement. The vote of confidence from the Association of National Advertisers' Radio Advertising Committee follows a series of deal announcements PPM developer Arbitron has announced with major ad agency companies, including Carat, Interpublic and WPP Group. Arbitron has been pulling out all stops to convince radio broadcasters to follow suit, and got some additional support Tuesday when new PPM research was released indicating that radio delivers far greater audience reach than indicated by ... ...Read the whole story

  • 'Ditch' Campaign Heats Up, Times Ad Says Dish Doesn't 'Value Women' by David Goetzl

    Lifetime launched another salvo in its "ditch Dish" campaign, a day after Dish offered to make the female channel available to all subscribers on an "a la carte" basis. ...Read the whole story

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