Tuesday, March 21, 2006
  • Weather Warms Up To Commercial Ratings Deals, Releases First Data

    At a time when advertisers are clamoring for proof that people are watching and are engaged with their TV commercials, a spunky cable network has released new data purporting its viewers are more apt to do that. The Weather Channel, the only media outlet to acknowledge buying Nielsen's so-called minute-by-minute ratings, says it isn't quite prepared to make the numbers the basis of its ratings guarantees with advertisers, but it at least is ready to have the conversation. ...Read the whole story

  • Magna Finds More Demand For On-Demand, Revises DVR, VOD Estimates

    A week after Nielsen Media Research disclosed digital video recorder penetration estimates that were higher than previously thought, a top Madison Avenue player has done the same. Interpublic media buying giant Magna Global USA this morning released an update in its "On Demand Quarterly" series indicating that DVRs are now present in 11.7 percent of U.S. TV households, up from 10.4 percent in the fourth quarter of 2005. ...Read the whole story

  • Ad Group Announces Definition For 'Engagement,' Fails To State It

    Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it now has a definition for engagement. The foundation, which is holding its annual "re:think" conference in New York this week, did not, however, actually release the explicit definition. ...Read the whole story

  • Nets To Cable, Syndication: Take Our GRPs, Please!

    The set-up: More people are watching more comedies on TV than ever before. The punchline: They are not watching them on the broadcast networks. Not so funny? Blame the delivery on Magna Global USA, which issued a report Monday showing that cable and syndication are where viewers are turning to get their TV laughs. ...Read the whole story

  • CBS, Verizon Ink Landmark Deal

    Setting the stage for upcoming battles with traditional cable operators, CBS has struck a wide-ranging and ground-breaking deal that, according to media executives, will include payment of CBS signals from Verizon's budding local franchise video business. ...Read the whole story