Tuesday, May 30, 2006
  • TNS Commercializes Set-Top TV Ratings, Competes With Nielsen

    Years after it has faced any real competition in the U.S TV ratings business, a new potential rival is emerging for Nielsen Media Research. TNS Media Research, a major provider of TV ratings outside the U.S., in June will begin providing a commercialized ratings service based on anonymous viewing data aggregated from Charter Communications' 55,000 subscribers in the Los Angeles area. The deal marks the first time a significant player has deployed a commercialized TV ratings service to compete with Nielsen since companies such as AGB, Arbitron and the R.D. Percy Co. abandoned attempts to launch various TV ratings systems ... ...Read the whole story

  • Sirius Gets A Stern Warning, Pays Settlement Too

    CBS Radio has settled its lawsuit with radio personality Howard Stern, his agent Don Buchwald and Sirius Satellite Radio, Stern's current employer. ...Read the whole story

  • Cell Phones Enter Virgin Territory: Ad-Supported Talk Time

    Virgin Mobile has used innovative advertising and media strategies to market its cell phone services to the youth market. Now it plans to turn its cell phone services into an advertising medium. In a joint venture with Sprint Nextel, Virgin said it would give subscribers the option of earning free calls if they agree to view and interact with ads transmitted on their phones. The initiative, dubbed SugarMama, according to The New York Times, will allow subscribers to earn up to 75 free cell phone minutes per month by watching 30-second commercials on their computer or viewing them as text ... ...Read the whole story

  • Tribune Sets $2 Billion Repurchase, Asset Sales

    Tribune Co. this morning announced plans to spend upwards of $2 billion to repurchase as much as 75 million shares, or about 25 percent of its common stock. The repurchases would be funded through a combination of bank debt and bonds, which would be repaid from a combination of free cash flow and proceeds from at least $500 million in non-core asset sales. ...Read the whole story

  • VNU Shutters Amusement Trade

    VNU Business Media has shuttered Amusement Business, a monthly trade publication, effective with its current issue. The magazine, launched in 1984, was aimed at owners and managers of amusement parks and theme parks, entertainment centers, fairs, festivals, carnivals and other attractions. ...Read the whole story

  • Nielsen Parent Gets Lower Rating, The Credit Kind

    In the wake of its buy-out by a consortium of private equity firms, Moody's Investors Service Friday slashed VNU's credit rating due to the increased debt that would be generated by the deal. The lower rating would make it more difficult for VNU to borrow to fund acquisitions or operations. VNU is the parent company of Nielsen Media Research, ACNielsen and various trade publications. ...Read the whole story

  • McDowell Confirmed, GOP Gains Control Of FCC

    The U.S. Senate Friday confirmed telecommunications industry lawyer Robert McDowell to fill the third Republican seat on the Federal Communications Commission, giving GOP appointees dominance on the commission. McDowell has been a lawyer for Comptel, a trade group representing independent telephone and Internet companies. ...Read the whole story

Brandtique: Chili's

The fajitas are good, the atmosphere pleasantly relaxed, and the chips and salsa a welcome sight as soon as you sit down. But, by and large, the Chili's restaurant chain isn't nearly as well known for ...More

  • Product Placements Of The Week

    1 - Xbox 360 2 - Toyota 3 - T-Mobile Sidekick 4 - Chili's 5 - Red LobsterClick here to view these placements. Data and analysis provided by iTVX. ...More