Tuesday, August 22, 2006
  • Must Me TV: NBC Mulls Personalization

    All business is personal. Given the surge of personalized TV media, NBC is mulling the idea of its own marketing/programming effort under the moniker TV For Me. NBC has only registered a name to date, while News Corp.'s new MyNetworkTV broadcast launches in a few weeks. ...Read the whole story

  • Fox's New Promo Tactic: Blink And You'll Miss It

    As Fox begins its campaign for another year atop the 18-to-49 ratings race, the network is pulling out all the promotional stops. Tactics range from a new Clear Channel Radio "blink" to targeting Amazon.com customers to capitalizing on "American Idol"--four months before the blockbuster returns. ...Read the whole story

  • Viacom Upgrades MTV, Nick Brands To 'Full Labels'

    At a time when CBS is moving quickly to shed former Viacom assets, its former sister company is becoming even more integrated. Viacom Inc. late Monday announced plans to make its flagship MTV and Nickelodeon cable network brands "full labels" of its Paramount Motion Pictures Group unit. As part of the reorganization, MTV and Nickelodeon will establish themselves as full-fledged studios. ...Read the whole story

  • Marketers Place Accent On Hispanic Market

    America's Hispanic population is growing by leaps and bounds: in 2005 it topped 42 million or 14.4 percent of the overall population, a .3 percent jump in the total from 2004. Of course, marketers realize this represents a huge opportunity that's only getting bigger--but many advertisers are still grappling with how to target and approach the market. ...Read the whole story

Brandtique: Cadillac's Escalade

Nearly $950 million was spent on television product placement last year, according to a recent PQ Media analysis. And carmakers account for a huge chunk of that ever-growing network cash cow. The principal reason is automakers' ...More

  • Product Placements Of The Week

    1 - Cadillac Escalade 2 - Set Up 3 - TRESemme 4 - Visa 5 - Natural ChoiceClick here to view these placements. Data and analysis provided by iTVX. ...More