ABC has inked $3.6 million worth of deals with 36 advertisers for its new abc.com streaming video that promotes its prime-time lineup. Media buying … Read the whole story

General Motors is getting a bad rap, says Pontiac Marketing Director Mark-Hans Richer. It's unfairly viewed as a risk-averse marketer. Instead, its new marketing … Read the whole story

In the latest take on place-based, mobile and on-demand media, McDonald's is rolling three hot trends into one. The fast-food chain is allowing customers … Read the whole story

Will Johnson & Johnson make its potentially game-changing move to skip this year's upfront an annual tactic? Maybe. According to CMO Brian Perkins, the … Read the whole story