Friday, December 29, 2006
  • Future Tense: JWT Spots 2007 Trends

    It's the time of year when future predictions take center stage. Marian Salzman, JWT's executive vice president and chief marketing officer of JWT Worldwide, has weighed in. She cites 70 products, services and trends that will define the new year, from Skype/VoIP to green companies to co-branding (think Nike plus Apple). ...Read the whole story

  • Keep Your Eyes on the Ball: Target's Novel New Year's Eve Turn

    It's brief, but it may make history in the outdoor ad category. Some 30,000 Times Square revelers along Seventh Ave. and Broadway will receive pairs of 3D glasses designed to transform the ceremony's fireworks into Target bull's-eyes, making it appear that the retail giant's logo is emerging from the 1,070-pound ball as it drops. ...Read the whole story

  • DoubleClick: Online Advertising Spurs WOM, Study What Works

    Word-of-mouth can be a powerful ad force. Marry it to online advertising and you have a potent combo. In fact, social influencers consider online advertising a key factor in their shopping process, second only to Web sites, as a source of learning about purchase decisions, according to a study from digital-marketing technology and services company DoubleClick. A major finding: reach the influencers--and they will reach everyone else. ...Read the whole story

  • Magna Midseason Analysis: NBC Loses Ground, Fox Shines

    TV's big playoff season, the February and May sweeps, can typically turn one network's heroes into another's biggest loser. Come 2007, Magna Global USA reports that NBC is expected to lose ground, as "Sunday Night Football" exists. Fox, however, is predicted to show its true midseason colors; "American Idol" and "24" make their much anticipated returns. ...Read the whole story

  • Mag Bag: Pubs Pocket More Drug Money

    At the 1939 World's Fair, one pavilion had a catchy mantra: "Better Living Through Science." If magazines take "living" as bottom-line health, they're in good shape. Drug-marketing budgets are set to rise 9% to $4.5 billion in 2007, according to a survey by TNS Media Intelligence. And magazines will probably get a big cut if the trend of the last few years continues. ...Read the whole story