It's the time of year when future predictions take center stage. Marian Salzman, JWT's executive vice president and chief marketing officer of JWT Worldwide, … Read the whole story

It's brief, but it may make history in the outdoor ad category. Some 30,000 Times Square revelers along Seventh Ave. and Broadway will receive … Read the whole story

Word-of-mouth can be a powerful ad force. Marry it to online advertising and you have a potent combo. In fact, social influencers consider online … Read the whole story

TV's big playoff season, the February and May sweeps, can typically turn one network's heroes into another's biggest loser. Come 2007, Magna Global USA … Read the whole story

At the 1939 World's Fair, one pavilion had a catchy mantra: "Better Living Through Science." If magazines take "living" as bottom-line health, they're in … Read the whole story