• Initiative Takes One, Pulls Itself Out Of $3.4 Billion AT&T Review

    In a surprise move coming just weeks before a decision on the $3.4 billion account, Interpublic's Initiative unit has pulled itself out of AT&T's media services review, and the reason may be a new kind of holding company level conflict sensitivity. ...Read the whole story

  • Murdoch Weighs Free Wall Street Journal Online

    News Corp. head Rupert Murdoch said Tuesday that increased globalization has ushered in an era of "enormous opportunities" for The Wall Street Journal and the coming Fox Business Network--one of which comes from making the Journal's Web site free. ...Read the whole story

  • DirecTV To Roll Out VOD This Fall

    After several delays, DirecTV's long-awaited VOD offering will be rolled out this fall, according to CEO Chase Carey. ...Read the whole story

  • Viacom Looks To New Web Sites For Revenue Growth

    On the heels of MTV Networks' announcement that it has some two dozen new Web sites in development, the CEO of parent Viacom, Philippe Dauman, reaffirmed his pledge Tuesday that the company will bring in more than $500 million in ad revenues from digital offerings this year. ...Read the whole story

  • Magazine Ad Share Rises In First Half Of '07

    While their print brethren in the newspaper business are suffering, magazines are enjoying a quiet advertising boom, according to the latest figures from the Magazine Publishers of America and TNS Media Intelligence. The increase in total dollars spent also translates into a larger percentage of total ad dollars, meaning magazines' ad share has gone up. The move, however, is largely attributable to the fact that TNS calculates magazine advertising revenues based on published rate card data, which may not necessarily reflect actual sales. ...Read the whole story

  • Oxygen Books Home Depot Via eBay Ad System

    While other cable networks rail against eBay's online TV advertising system, the Oxygen network says it continues to breathe new life into the network. Oxygen has just completed its second deal with the controversial eBay Media system, with Home Depot, somewhere in the "mid-six-figure range." ...Read the whole story

  • Fitch: Free Online Model Clicks For Newspapers

    Fitch says that online ad revenue will help big brand names weather the worst of the ongoing secular downturn. In the short term, it forecast increases in online readership for The New York Times and seemed to encourage a similar strategy at Dow Jones. ...Read the whole story

  • Donato Rises To Chief Research Officer Of Nielsen Co., Names Media Successor

    Another Nielsen Media Research executive has moved into the C-level suite of parent Nielsen Co. Paul Donato, the long-time Chief Research Officer of Nielsen Media Research, has been named Chief Research Officer of parent Nielsen Co., and on Tuesday, circulated a memo outlining a realignment of media division's research organization. ...Read the whole story

  • MGM Launches Movie Channel Via DirecTV

    MGM will launch its own channel, MGM HD, bringing what the company says is the world's largest film library--some 4,100 titles--to America. Its first distributor is satellite programming retailer DirecTV. MGM HD will be launched in the fall. ...Read the whole story

  • Fox Scores With Katrina Drama 'K-Ville'

    Fox hit the ground running with its new drama "K-Ville," a cop show based around the aftermath of the Katrina Hurricane disaster in New Orleans. ...Read the whole story

  • Media X: Time Flies

    I saw Sally Field's Emmy snafu online almost before she walked off the stage. I knew a new Hillary Clinton health plan was coming four ... ...More



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