• Nielsen: Ad Spend In First Half Of 2007 Tumbles by Wayne Friedman

    The latest Nielsen Company report confirms what other research companies have revealed--advertising spending is in a weakened state. The big research company says that for the first half of 2007, ad spending slipped 0.5% versus the same time period for 2006. Not surprisingly, the Internet led the way--again--as the most improved category, up 23.6% versus a year ago. Also on the upswing is outdoor media. ...Read the whole story

  • Stream This: TargetSpot Signs 3 More Partners by Erik Sass

    TargetSpot launched in a big way Wednesday with the announcement that it has signed up three more partners: Beasley Broadcast Group, Haystack Media, an online music service, and Rubber City Radio. With TargetSpot's system, new partners can offer advertisers the ability to create, buy and place ads in their streaming audio content. ...Read the whole story

  • Web First: ABC's Branded Video To Reside On AOL by Wayne Friedman

    It's all about brand expansion in the digital world. That's why Disney-ABC Television Group has inked a deal with AOL Video, where ABC's branded video player will reside. The deal is touted as the first time a network's Internet video player will be licensed through a major Web portal in a co-branding arrangement. ...Read the whole story

  • XM Launches Election '08 Radio Channel by Fern Siegel

    XM Satellite Radio is diving into the 2008 presidential election in a big way. On Sept. 24, the satellite channel will launch P.O.T.U.S. '08--what it calls the first radio channel devoted to a presidential election. Voices on both sides of the political spectrum, including podcasts and bloggers, will be included. The channel is ad-free, and candidates get free time each day to address listeners. ...Read the whole story

  • Nielsen: Local People Meters Begin Nationwide Rollout by David Goetzl

    Nielsen is adding local people meters to 38 markets over the next four years en route to implementing them in 70% of the country by 2011, the company said. The goal is to provide year-round data, not just sweeps periods, which can skew a network's true performance. ...Read the whole story

  • ESPN Takes Vick Story To 'Town' by David Goetzl

    ESPN will air a "town meeting" next Tuesday focusing on the high-profile story of Atlanta Falcons quarterback Michael Vick and his involvement with dog fighting. ...Read the whole story

  • Nets Debut New Shows, 'Kid Nation' Holds Audience by Wayne Friedman

    The new season is just around the corner--but three networks decided to get the jump this week with key premieres. CBS, Fox, and CW all have some good stories to tell for Wednesday night. Fox's "Back to You" did okay, and so did CBS' controversial "Kid Nation." ...Read the whole story

  • Mag Bag: Hearst Readies Beauty Blowout by Erik Sass

    Hearst Magazines is set to introduce a new month-long, multiplatform marketing push targeting beauty consumers. The "30 Days of Beauty," modeled on its successful "30 Days of Fashion" in September, will coordinate editorial content in five big Hearst titles: Cosmopolitan, Harper's Bazaar, Marie Claire, O and Redbook. ...Read the whole story

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