The latest Nielsen Company report confirms what other research companies have revealed--advertising spending is in a weakened state. The big research company says that … Read the whole story

TargetSpot launched in a big way Wednesday with the announcement that it has signed up three more partners: Beasley Broadcast Group, Haystack Media, an … Read the whole story

It's all about brand expansion in the digital world. That's why Disney-ABC Television Group has inked a deal with AOL Video, where ABC's branded … Read the whole story

XM Satellite Radio is diving into the 2008 presidential election in a big way. On Sept. 24, the satellite channel will launch P.O.T.U.S. '08--what … Read the whole story

Nielsen is adding local people meters to 38 markets over the next four years en route to implementing them in 70% of the country … Read the whole story

ESPN will air a "town meeting" next Tuesday focusing on the high-profile story of Atlanta Falcons quarterback Michael Vick and his involvement with dog … Read the whole story

The new season is just around the corner--but three networks decided to get the jump this week with key premieres. CBS, Fox, and CW … Read the whole story

Hearst Magazines is set to introduce a new month-long, multiplatform marketing push targeting beauty consumers. The "30 Days of Beauty," modeled on its successful … Read the whole story