Tuesday, March 18, 2008
  • CBS Exec Wants Combined TV, Internet Ratings

    HOLLYWOOD, Calif. -- Big video content producers need to come up with aggregate ratings that combine television viewing with online video consumption, says Patrick Keane, vice president and chief marketing officer for CBS Interactive, speaking Monday morning at MediaPost's OMMA Global conference in Hollywood. The combined rating would provide media buyers with a cross-platform option that's simpler and more detailed in terms of data, because of online metrics. ...Read the whole story

  • CBS TV Stations Launch Local Ad Net

    CBS Television Stations has another way to extend its TV properties in the digital world. The net is offering a partnership whereby local news content will be syndicated to local bloggers and social media Web sites. It's called CBS Local Ad Network. ...Read the whole story

  • NYTCO Bows To Pressure, Adds Board Members

    The New York Times Company has bowed to pressure, adding two new members to its board of directors and bringing the total to 15, as part of a compromise with Harbinger Capital and Firebrand partners. The company will add one new member elected by its regular "Class A" shares (for a total of five) and one elected by the "Class B" shares owned by the Ochs-Sulzberger family (for a total of 10). ...Read the whole story

  • High Gear: NBCU Invests In driverTV

    NBC Universal is expanding its Web and broadcast presence with a new acquisition--a 35% stake in driverTV, which produces auto-related video content for car buyers. The two will partner to create video content on the Web as well as long- and short-form TV programming. DriverTV is available as a branded VOD channel in almost 30 million cable homes and 500,000 hotel rooms in 47 of the top 50 markets. ...Read the whole story

  • Carat: 62% Of Viewers Will Return To Fave Net Shows

    Network executives have been holding their collective breaths: Will viewers return to network TV programs in the next couple of weeks or months as more original programs hit the air? A Carat study says a majority will watch--even if their favorite show doesn't return. ...Read the whole story

  • Cross-Platform, Cross Border: Telemundo Distributes Shows In Mexico

    NBC Universal's Telemundo has a new agreement to distribute more than 1,000 hours a year of its programming in Mexico. The deal is with Mexican broadcaster Grupo Televisa and includes multi-platform distribution--another move by NBC to expand its business internationally. ...Read the whole story