• Nielsen To Report Ratings For Place-Based Video Networks by Joe Mandese

    In a move that could bring the kind of structure to the burgeoning out-of-home video advertising marketplace that is associated with traditional television, Nielsen plans to introduce TV ratings "pocketpieces" for a variety of place-based television networks. The plan, which was revealed by Senior Vice President-Nielsen Strategic Media Research Paul Lindstrom, came out as part of a panel discussion on Wednesday during MediaPost's Digital Out-of-Home Forum in New York. ...Read the whole story

  • Zaslav Holds To Growth Plan At Discovery by David Goetzl

    As Discovery Communications moves closer to going public, CEO David Zaslav laid out goals Wednesday for his second year on the job that largely mirror his first: upgrading programming, building more robust brands and bolstering the company's six networks, which reach between 50 and 70 million homes. ...Read the whole story

  • Oxygen Rebrand Goes 'Loud' by David Goetzl

    As Oxygen moves firmly under the thumbprint of NBC Universal, the network is altering its brand ID, launching a new tagline--"Live Out Loud"-- and logo. Oxygen's new image--coming in June and announced at an upfront event Wednesday--will include a yellow "O" linked with the title "Oxygen." ...Read the whole story

  • Newspaper Ads Spur Web Activity, Say NAA, Google by Erik Sass

    Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America. The report, based on research commissioned by Google, found that 30% of Internet-using newspaper readers went online to research a product they saw in a newspaper. Within that cohort, 70% (21% of the total) then made a purchase. ...Read the whole story

  • DTC Ads Continue, Despite Schering Controversy by Aaron Baar

    Schering-Plough will continue to make, sell and market its Vytorin and Zetia cholesterol-reducing drugs, despite studies questioning their efficacy over other products--studies that company executives said had created "unwarranted confusion" in the market. ...Read the whole story

  • Dialing Improvement: Arbitron Samples Begin To Bounce Back by Erik Sass

    Radio ratings firm Arbitron is seeing a marked improvement in the sample integrity of its Portable People Meter panels in Philadelphia, New York and Long Island--reflecting the company's initiatives to increase participation by 25- to-34-year-olds, who were previously underrepresented. The data was contained in statistical reports from March and released by the company earlier this week. ...Read the whole story

  • McClatchy Ad Revenues Down 15.3% In 1Q by Erik Sass

    McClatchy has added its own discouraging results to the round of first-quarter figures announced by newspaper publishers. According to the company, total revenues fell 13.8% to $488.3 million,compared to the first quarter of 2007. Ad revenues tumbled 15.3% to $404.0 million. The ad revenue declines were compounded by falling circulation revenues--down 5.6%--as subscriptions and newsstand sales contracted at many regional newspapers. ...Read the whole story

  • Nielsen To Cut Data Processing Organization by Joe Mandese

    Nielsen, which has faced a number of high-profile data processing glitches over the past year that have led to faulty ratings reports, will lay off about 100 staffers in its primary data processing center in Oldsmar, FL. The Tampa Tribune this morning reported that Nielsen plans to shift that workflow to "outside contractors on site." ...Read the whole story

  • Batter Up: OnSite Buys Sports-Oriented Net by David Goetzl

    OnSite Network, which operates an out-of-home network in restaurant chains and sports bars, has acquired the owner of a place-based network specializing in sports content. ...Read the whole story

  • ABC Taps Daniello As SVP, Integrated Marketing by Wayne Friedman

    Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, ABC has promoted Jerry Daniello to senior vice president of integrated marketing and promotion for the network. ...Read the whole story

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