In a move that could bring the kind of structure to the burgeoning out-of-home video advertising marketplace that is associated with traditional television, Nielsen … Read the whole story

As Discovery Communications moves closer to going public, CEO David Zaslav laid out goals Wednesday for his second year on the job that largely … Read the whole story

As Oxygen moves firmly under the thumbprint of NBC Universal, the network is altering its brand ID, launching a new tagline--"Live Out Loud"-- and … Read the whole story

Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America. … Read the whole story

Schering-Plough will continue to make, sell and market its Vytorin and Zetia cholesterol-reducing drugs, despite studies questioning their efficacy over other products--studies that company … Read the whole story

Nielsen, which has faced a number of high-profile data processing glitches over the past year that have led to faulty ratings reports, will lay … Read the whole story

McClatchy has added its own discouraging results to the round of first-quarter figures announced by newspaper publishers. According to the company, total revenues fell … Read the whole story

Radio ratings firm Arbitron is seeing a marked improvement in the sample integrity of its Portable People Meter panels in Philadelphia, New York and … Read the whole story

OnSite Network, which operates an out-of-home network in restaurant chains and sports bars, has acquired the owner of a place-based network specializing in sports … Read the whole story

Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, ABC has promoted Jerry Daniello to senior vice president of integrated marketing and … Read the whole story