• ARF Talk: Google Stalks Research Walk, May Balk On Accreditation by David Goetzl

    Even as Madison Avenue struggles to assess what to make of two new Google services, some influential researchers attending an important conference in New York this week wondered instead whether the tech giant would be willing to submit the programs to industry standard scrutiny. Specifically, they asked Google executives whether they would be willing to apply for accreditation by the Media Rating Council for both Google's TV Ads program and its newly unveiled Ad Planner? Their answer: somewhere between maybe and no. ...Read the whole story

  • Demo Breakdowns: NBC Touts Online TV Data by David Goetzl

    NBC said Wednesday it would release traffic data for the online streams of its full episodes available on NBC.com, including demographic segmentation. The figures will come after the June data is finalized. NBC touts the system, via Nielsen's VideoCensus, as an example of "transparent metrics." ...Read the whole story

  • Sequent, BSU Launch Media Behavior Institute by Joe Mandese

    In what may be an industry first, a leading research and consulting group has teamed up with a renowned American university to launch a new privately-held media research company that will utilize state-of-the-art methods to track consumer media behavior. The Media Behavior Institute (MBI), was unveiled by Mike Bloxham, director of insight and research at the Center of Media Design at Ball State University during an opening keynote at Wednesday's session of the Advertising Research Foundation's audience measurement conference in New York. ...Read the whole story

  • Publicis, Yahoo Speed Mobile Ad Delivery by David Goetzl

    Publicis Groupe has reached an agreement with Yahoo that promises to upgrade its ability to quickly and easily deliver advertising on mobile devices worldwide. The focus is "hyper-personalized" messages. ...Read the whole story

  • Alloy: 62% Of College Students Watch TV/Video Online by Erik Sass

    Almost two-thirds of college students are streaming video and TV shows online, via services like Veoh, Hulu and Joost, as well as buying downloads from iTunes, according to Alloy Media and Marketing, which just completed the 2008 annual College Explorer survey. ...Read the whole story

  • Paper Thin: 'Boston Herald' Axes 130+ Employees by Erik Sass

    The Boston Herald will cut 130-160 employees in the next few months, focusing on the production staff, according to Herald president and publisher Patrick J. Purcell, who announced the decision in a meeting with union leaders. The move will allow the company to avoid the expense of replacing its aging printing presses, some of which are 50 years old. ...Read the whole story

  • Brandtique: John Frieda by David Goetzl

    Earlier this week, it emerged that some politicians in Washington may actually be like the rest of America. Apparently, they've had enough of Donald Trump--in ... ...More

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