MediaDailyNews
Friday, July 11, 2008
  • Nielsen Surveys Hard-To-Reach Audience: Its Own Clients, Findings May Be Released Next Week

    The TV industry's top researcher has quietly conducted some client research to figure out whether it should make some big changes in the way … Read the whole story

  • Turner, Yahoo Kick Off Sports, Ad Alliance

    Turner Broadcasting and Yahoo! have struck a multiyear advertising deal for sports content, including NBA, NASCAR and golf. Yahoo! Sports gains big, while all … Read the whole story

  • Brandtique: Range Rover

    Dick Wolf once said "Law & Order" would never take product placement orders. But the June 22 episode of "Law & Order: Criminal Intent" … Read the whole story

  • Prime-Time Costs Fall

    The upfront may have shown high demand, but prime-time prices were significantly lower in the second quarter, according to a new analysis. Those results … Read the whole story

  • Nissan, Sprint Sponsor 'Heroes' Web Series

    NBC.com's "Heroes" Web series "Going Postal" will go live July 14. The first series of Webisodes for the hit drama includes integrated sponsors Nissan … Read the whole story

  • NAB: Majority Of Americans Ready For Digital TV Switch

    When the U.S. switches from analog to digital, a majority of Americans will be ready. A new survey by the National Association of Broadcasters, … Read the whole story

  • Rock On: Last.fm Pays Royalties To Indy Bands

    Last.fm is officially launching an unusual new Artist Royalty Program that will pay royalties to unsigned or independent musicians and bands. The program was … Read the whole story

  • Mag Bag: Ad Pages Tumbled in 2Q

    Magazines have suffered a sharp reversal in fortune since 2007, when they enjoyed modest growth despite the economic slowdown. According to the Publisher's Information … Read the whole story