• Christian Science Monitor Folds 100-Year-Old Print Edition by Erik Sass

    The Christian Science Monitor is folding its daily print edition in favor of online publication, supplemented by a weekly paper edition. The daily publication will be replaced in April by a weekly print format featuring its special brand of analysis and an online operation for daily reporting. The shift to online publication will entail an unspecified number of layoffs. ...Read the whole story

  • ABC Airs VOD On Verizon, Ads Intact by Wayne Friedman

    Verizon's FiOS is now the latest TV distribution service to strike a deal with Disney-ABC in which viewers will not be able to fast-forward through TV shows and commercials during video on demand viewing. ...Read the whole story

  • Big Magazines Hit By Layoffs by Erik Sass

    Time Inc. plans to reduce as many as 600 jobs. McGraw-Hill said it would cut 270 positions across the company, including 140 jobs at the Information and Media unit, which produces BusinessWeek. Also, Wenner Media, the publisher of Rolling Stone, Us Weekly and Men's Journal, laid off seven people from the editorial and corporate sides of the business ...Read the whole story

  • Companies Clueless On Brand Value, Evaluations Needed by Karlene Lukovitz

    More than half (55%) of senior marketing executives lack a quantitative understanding of brand value within their organizations, according to a recent survey by the Association of National Advertisers and global branding consultancy Interbrand. Failure to correctly assess brand value impacts overall business growth. ...Read the whole story

  • IPG, Publicis: 3Q Growth, But Clients Tighten Spending by David Goetzl

    Leading holding companies Interpublic and Publicis Groupe said Tuesday there are signs that clients are reining in spending as the economic roller coaster continues. But both argued they're prepared for the path ahead. ...Read the whole story

  • 'Stars' Still Dancing To No. 1 by Wayne Friedman

    A slow, rainy World Series game did not put up much of a fight for the fast-moving "Dancing with the Stars" on Monday. The ABC show boosted its ratings to a Nielsen Media Research 4.0 rating/10 share in the 8 p.m. hour among 18-49 viewers. ...Read the whole story



Media X: The American Nightmareby Jack Feuer

Maybe our most dire challenge isn't clutter, Google, digital chaos or an economy in a coma. What if advertisers are just marketing too much and ... ...More

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