January 25, 2023
Friday, November 7, 2008
Time-shifted viewing this season has so far accounted for 16% of the adult 18-49 viewing among the five broadcast networks, per a Magna study. … Read the whole story
Disney CEO Bob Iger, perhaps the least bullish top media executive on the fate of broadcast networks, said Thursday that ad sales at ABC … Read the whole story
Struggling local media and local TV stations' businesses will get no solace next year from online advertising revenues. Although TV stations and other local … Read the whole story
- COMMENTARY
It's hard for a marketer to come off looking much better than Revlon after Lifetime's original movie "Living Proof" aired on Oct. 18. The … Read the whole story
Viacom has a new head of its flagship MTV brand, naming a general manager from within the large family that he will now oversee. … Read the whole story
As the economy continues its downward spiral, consumer spending is dropping, and retailers are bracing for a dismal holiday season. That's bad news for … Read the whole story
One of TV's best marketing tools continues to be the biggest network TV show: "American Idol." Fox will use the new season of "Idol" … Read the whole story
With Showtime primed to sell its assets, a mixed martial arts promoter isn't going down without a fight. ProElite, which has aired MMA matches … Read the whole story
