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by Joe Mandese
In its battle to break Donovan Data Systems' stranglehold on Madison Avenue's media processing systems, challenger MediaBank has quietly racked up wins totaling more … Read the whole story
by Wayne Friedman
MediaBank, the rebel software system upstart for media planners and buyers, has struck a major deal to integrate its systems with Google's growing TV … Read the whole story
COMMENTARY
by Alfonso Rodés
Consumers are scared, confused and uncertain. During these harsh economic times, the immediate reaction for many brands is to cut advertising spend and to … Read the whole story
COMMENTARY
by Jack Feuer
NATPE was always a glorified bazaar that touted magnificent swag. Today, the TV industry recognizes digital is king and will eventually get the business … Read the whole story
by David Goetzl
The CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take … Read the whole story
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by Wayne Friedman
NBC has sold a number of remaining Super Bowl spots at less than its initial $3 million for a 30-second commercial price tag. As … Read the whole story
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by Joe Mandese
Another top Madison Avenue researcher is moving on. Bruce Goerlich is out as the head of research at Publicis' ZenithOptimedia Group, MediaDailyNews has learned. … Read the whole story
by David Goetzl
Burdened by what some investors believe is a prominent asset with a questionable future and, more broadly, the overall malaise in the ad market, … Read the whole story
by Fern Siegel
In the hyper-targeted media world, the sweet spot is often local. To tap that potential, NBC Local Media has launched Neighborhood News Pages, available … Read the whole story
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by David Goetzl
Verizon continued its steady challenge to cable operators, announcing that it now serves 1.9 million TV customers via its FiOS service. It's on pace … Read the whole story
by Erik Sass
SeeSaw Networks announced that eight new members have joined its portfolio of place-based digital networks, giving advertisers access to an additional 3.5 impressions per … Read the whole story
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by Erik Sass
James Brady, who wrote the "In Step With" column for Parade for almost a quarter century, died Monday. Read the whole story
by Fern Siegel
ICOM, a global network of independent ad and marketing agencies, has elected Rino Ferrari president and seven other members to the board of directors … Read the whole story