MediaDailyNews
Monday, April 12, 2010
  • Mags: Ad Pages Fall 9.4%, Some Titles Earn Healthy Increases
    by Erik Sass

    Don't call it a comeback quite yet. Despite hints of a turnaround in the broader economy and advertising revenue, total magazine ad pages fell … Read the whole story

  • NBA, Bacardi Toast To New Deal
    by David Goetzl

    With ESPN airing a run of prime-time commercials for spirits and having launched a new digital series sponsored by Jim Beam, the link between … Read the whole story

  • Y&R, FSN Create Client-Sponsored Shows
    by Fern Siegel

    Young & Rubicam has joined with Fox Sports Net to develop a 12-episode docu-drama "Head to Head." The agency is developing new shows for … Read the whole story

  • Nike Tiger Ad Fails To Score
    by Wayne Friedman

    If the aim of Nike's new ad featuring Tiger Woods was to cause confusion and skepticism, it's a hole in one. More importantly, a … Read the whole story

  • MDC Partners Tap New Chief Innovation Officer
    by David Goetzl

    MDC Partners, the holding company with flagship agency Crispin Porter + Bogusky, has added a chief innovation officer at the corporate level: former McCann … Read the whole story

  • Tribune Strikes Deal To Exit Bankruptcy
    by Erik Sass

    The long, tortuous Tribune Co. bankruptcy appears to be nearing its end, with an announcement late Thursday that the company has reached a deal … Read the whole story

  • Fans Fore-Gave: Masters Grabs Biggest Cable Telecast To Date
    by Wayne Friedman

    There was plenty of interest from golf fans when Tiger Woods played at the Masters. The tournament on Thursday averaged 4.9 million viewers, the … Read the whole story