• Turner To Take NASCAR 3D

    Turner Broadcasting has joined the race among networks to broadcast sports in the emerging 3D format in the home. The programmer will deliver a third-dimension feed of a NASCAR event on July 3 that will air partly in prime time. ...Read the whole story

  • Arbitron Acquires IMMI, Unveils Next-Gen PPM Device

    Arbitron revealed two major additions to its radio ratings capabilities on Monday, with the acquisition of Integrated Media Measurement, Inc. and the unveiling of a new version of its portable people meter -- the passive electronic measurement device that anchors its electronic ratings for radio audience size in top media markets -- called PPM 360. Arbitron hopes to introduce the new PPM 360 device in PPM markets next year. ...Read the whole story

  • Rentrak Plans To Seek MRC Approval For TV Essentials

    As media researchers grapple with the colossal, cumbersome data from set-top boxes, one company looks to assure them that its data can be used with a notable degree of confidence. Perhaps as early as this fall, Rentrak plans to seek approval from the Media Rating Council for its TV Essentials product, which offers data from millions of the boxes. ...Read the whole story

  • CNN Ditches AP

    This week brought more trouble for the Associated Press, with an announcement from CNN that it has stopped using AP content, in favor of its own original reporting. This desertion follows a series of challenges to the AP's position as the dominant newswire service, motivated by the financial woes of its subscription clients. ...Read the whole story

  • NBC's CMO Miller Transitioning Out Of Role

    After nearly three decades -- mostly helming all of NBC's marketing efforts -- John Miller, chief marketing officer of NBC Universal Television Group and president of The NBC Agency, is moving toward a slow fade out in the position. ...Read the whole story

  • Bloomberg Opposes Proposed NBCU-Comcast Joint Venture

    After being rejected by the Federal Communications Commission in its request for more time for the federal agency to review the NBC Universal-Comcast deal, media company Bloomberg LP now says it opposes the proposed joint venture. ...Read the whole story

  • NBC Wins Sunday, Boosted By U.S. Open Ratings

    NBC won a weak summer Sunday -- with a stronger-than-expected U.S Open golf event. The event's prime-time Nielsen preliminary 2.3 rating/9 share among 18-49 viewers was up 35% in ratings from a year ago. Two top golf personalities -- Phil Mickelson and a better playing Tiger Woods -- helped to lift these results. ...Read the whole story



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