Wednesday, July 28, 2010
  • Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers

    Important revelations related to Nielsen's plan to begin reporting ratings for TV viewing via the Internet came to light during a client briefing Tuesday morning, including the fact that Nielsen currently has no means of metering Apple computers and it will not necessarily measuring viewing done via all other computer operating systems in its sample households. ...Read the whole story

  • Google TV Ads Pay Off For Summer Hits

    Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers. "Mad Men" is cited as "prime" ad real estate. ...Read the whole story

  • Tribune Deal May Be Fraudulent

    The independent examiner appointed to review the 2007 Tribune Co. buyout and ensuing Chapter 11 bankruptcy says the original $8.2 billion deal engineered by Sam Zell shows evidence of being fraudulent. ...Read the whole story

  • ABC Approves Changes To Newspaper Circulation Rules

    The Audit Bureau of Circulations has approved a wide-ranging series of revisions to rules governing how newspaper publishers measure and report circulation to the ABC. The changes are intended to simplify the process for newspapers, and allow them to take credit for readers using print, online, and mobile channels. ...Read the whole story

  • Consultant Woolfson Takes Top Cable Ad Research Post

    David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & insights, replacing Ira Sussman, who left earlier this year to take a client service role at Nielsen. m ...Read the whole story

  • ABC Entertainment Prez Steve McPherson Resigns

    After six years running ABC's prime-time programming, Steve McPherson, president of ABC Entertainment, has resigned. He had been responsible for big-rated shows -- "Desperate Housewives," "Grey's Anatomy" and "Lost." ...Read the whole story

  • World Cup Sponsorships Not Always Smooth Ride

    When it comes to pure awareness, not all global marketers witnessed improvement from their World Cup sponsorships. Companies like Visa, McDonald's and Hyundai posted gains especially with younger viewers of the event. Budweiser, MTN (Mobile Telephone Network), and Seara weren't as lucky. ...Read the whole story

  • Gugel To CRO, LogicLab

    Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analytics firm LogicLab in a top management role. ...Read the whole story