Friday, July 30, 2010
  • Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights

    Based on conversations with its biggest customers - the major broadcast networks - it does not appear that Nielsen will make its self-appointed deadline of Monday to begin implementing a plan to change how it "weights" its national TV ratings, including mathematical adjustments that would reduce the representation of homes with computers connected to the Internet, and would boost the representation of younger households. ...Read the whole story

  • Nielsen Watch: Research Giant Redefines Businesses, Reports Healthy Gains

    Like the industries it measures - media and marketing - Nielsen Co. is evolving and morphing into something else, according to ways in which it describes itself to investors and federal regulators. In financial filings with the Securities & Exchange Commission, Nielsen now describes its business segments as "Watch," "Buy" and "Expositions." In past filings, Nielsen described its segments as "Consumer Services," "Media" and "Business Media." The changes no doubt reflect some recent divestitures, including the sale of its business publications earlier this year, but also a subtle repositioning of how the world's largest consumer researcher views the consumer marketplace. ...Read the whole story

  • Interpublic Gets 2Q Raves, Growth Rises 14%

    Interpublic posted strong organic growth in the second quarter in the U.S., enough to give CEO Michael Roth confidence that green shots will prompt advertisers to continue to invest, at least for now. ...Read the whole story

  • Publicis Reports 7% Rev Rise

    Better-than-expected organic growth pushed Paris-based advertising company Publicis Groupe to strong second-quarter results -- more than double the gain from its first-quarter financial report. ...Read the whole story

  • The CW: Getting Digital Dollars, Not Digital Pennies

    The CW's radical move this past upfront in June -- selling a one-for-one package of an Internet commercial and a TV spot to advertisers -- has been a big success. The move pushed CW to add additional commercials to its Internet airings. ...Read the whole story

  • Univision Kicks Up Profits, Prime-Time Ratings

    Big advertising results from its World Cup coverage helped push Univision Communication to a second-quarter profit. Net profit was at $35.3 million versus a $27.7 million loss in the second quarter of 2009. Plus, its TV business this summer is No. 1 among 18-34 viewers. ...Read the whole story

  • McClatchy Newspapers Fail To Rebound

    The promised rebound in newspaper publishing has not quite materialized. The latest addition to the lackluster list is McClatchy Co., which reported another revenue decline in the second quarter -- albeit less severe than in previous quarters, again reflecting the broader trend. ...Read the whole story

  • Mag Bag: Graphic 'Time' Cover Stirs Debate

    The cover of the latest issue of Time is designed to shock and appall -- and it succeeds. The photograph is a portrait of an 18-year-old Afghan woman, Aisha, whose nose and ears were cut off by the Taliban for fleeing her abusive in-laws. The caption reads: "What Happens If We Leave Afghanistan." ...Read the whole story

  • Mobile Coupons Give Advertisers Added Triggers

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