• Burke To Replace Zucker At NBC After Comcast Merger by Wayne Friedman>, <Author: David Goetzl

    Current NBCU head Jeff Zucker said he would leave once the General Electric-Comcast transaction closed. On Sunday, Comcast COO Steve Burke was named the next CEO of NBCU. No further word on other posts until the merger is completed. ...Read the whole story

  • Commercial Confusion Across Demos, 21% Always Stumped by Wayne Friedman

    Marketers may have bigger issues than TV viewers who fast-forward through commercials. Many viewers can be outright confused over their ad messages. The bigger question is: Do ads sell products? ...Read the whole story

  • GetGlue Signs Big TV Nets for Social Fan Site by Erik Sass

    GetGlue, a social network sometimes described as "like FourSquare, but for entertainment," says it has added a number of major TV networks to its list of entertainment partners, including MSNBC, AMC, Disney, HGTV and Discovery. ...Read the whole story

  • Road Trip: Discovery's Travel Soars In Value by David Goetzl

    Less than a year after grabbing a controlling stake in the Travel Channel, a Wall Street analyst indicated the value of Scripps Networks' investment should soar over the next two years. When the company took a 65% position in November, the network was valued at $975 million. By 2012, the figure should be $1.5 billion-plus, according to Barclays Capital's Anthony DiClemente. ...Read the whole story

  • Internet Trumps TV, Newspapers For News by Erik Sass

    Americans feel they are better-informed than ever, and devote more attention to getting news, according to a new report by Rasmussen Reports. But it's cold comfort to traditional media: 44% said the Internet is the best news medium, compared to 36% for TV, 11% for print newspapers and just 9% for radio. ...Read the whole story

  • DirectTV Pushes Local Ads To Grab Cable Share by David Goetzl

    In a mature market for video subscribers, DirecTV will look to HD DVRs, massive VOD offerings and "NFL Sunday Ticket" to pry customers away from competitors. But executives are optimistic that a foray into local advertising will help it boost revenues, perhaps by grabbing share from cable. ...Read the whole story

  • 'Big' Gets 'Bang' On Thursdays, 'Dad' Holds Own by Wayne Friedman

    CBS delivered what it set out to do in moving its rising comedy "The Big Bang Theory" to a high-profile Thursday time slot: a big overall Thursday prime-time victory among 18-49 viewers. ...Read the whole story

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