by David Goetzl
Google has acquired more inventory for its auction-based TV Ads system, inking a deal with Verizon that gives it access to an additional 3.3 … Read the whole story
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by Wayne Friedman
The new Comcast-controlled NBC Universal has decided to stay inside when it comes to promoting its advertising executives in the newly formed company. Longtime … Read the whole story
COMMENTARY
by Frank Maggio
As we are seeing in the more important currency market -- the one our whole global economy relies upon -- accreditation does not a … Read the whole story
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by Wayne Friedman
Around 20% more U.S. TV viewers are time-shifting versus a year ago -- which is about the same increase in overall time-shifted viewing Some … Read the whole story
by David Goetzl
In regard to content, Cablevision is going the Time Warner route as opposed to Comcast. Cablevision said it is exploring spinning off its Rainbow … Read the whole story
by David Goetzl
PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The new Collaborative Innovation Program will explore opportunities in … Read the whole story
by David Goetzl
By early spring, Cablevision plans to launch a service that can turn the iPad into a mobile TV screen at home. Comcast also said … Read the whole story
by Erik Sass
Internet radio's invasion of the automobile is continuing: Toyota will offer Clear Channel Radio's iHeartRadio mobile app as a factory-installed feature in some vehicles … Read the whole story
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by Joe Mandese
In a trend that appears to defy media planning logic, if not actual physics, America's consumption of TV continues to expand, despite the expansion … Read the whole story
by Erik Sass
In a sign of how seriously publishers view the ramifications of the new wave of tablet computers, the Financial Times told its roughly 1,800 … Read the whole story
by Wayne Friedman
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- and have better and more positive responses to online advertising; 31% enjoy watching … Read the whole story
by Erik Sass
Despite contradictory and alarming statements from Newsweek CEO Stephen Colvin, Newsweek.com is not disappearing. It will be combined with The Daily Beast site, under … Read the whole story