MediaDailyNews
Friday, March 18, 2011
  • Forecast: U.S. Ad Spending Rises 3.7% in 2011

    Media agency Carat has significantly increased its projection for U.S. ad spending growth for this year, while offering an initial sturdy forecast for 2012. … Read the whole story

  • 'NYT' Launches Digital Subs, Big Question Is Revenue

    The New York Times will finally launch a digital subscription plan for its Web site March 28. It will ask heavy users -- those … Read the whole story

  • Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents

    There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story

  • Total Auto Ad Spend To Grow 6.4%

    Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story

  • Disney Kids Networks Profits By Sponsorship Model

    As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story

  • Mag Bag: ASME Announces Digital Ellie Winners

    Digital Ellies, bestowed by ASME, included Conde Nast's Epicurious, which took the General Excellence award for the Digital Media, Service and Lifestyle category; Slate … Read the whole story

  • Thank You, Mr. Sulzberger

    I am glad you have finally decided to start charging me to read your paper again, because now I will actually read it - … Read the whole story