The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the economy weakened. ...Read the whole story
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display ad inventory that can be targeted at scale across the network's Universal Audience Platform. ...Read the whole story
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buying and planning business to GroupM's Maxus and Publicis Groupe's SMG. The consolidation has been in the works since Comcast completed its NBCU deal. ...Read the whole story
Publicis Groupe, the Paris-based ad agency holding company, on Thursday reported an 8.5% rise in net income to $328 million for the first half of the year on a 6.3% gain in revenue to $3.8 billion. ...Read the whole story
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. The net customer gain of 202,000 was slightly below the 209,000 in 2010. The number of U-verse TV customers now stands at 3.4 million. ...Read the whole story
The bad revenue news at NYTCO was partially offset by the promising results of the new paywall erected around some of The New York Times' online content at the end of March. ...Read the whole story
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due to lower distribution costs and more local TV adoption of HD spots. ...Read the whole story
Condé Nast and Adobe unveiled a joint effort to define and deliver a new set of audience metrics for publishers and advertisers. It is being touted as (potentially) a new standard offering insights into distribution of digital editions. ...Read the whole story
By offering solutions that will enable radio to evolve from a push medium to a two-way dialogue, radio will be able to deliver advertisers more ... ...More
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