MediaDailyNews
Friday, July 22, 2011
  • Nexstar Back On Sales Block
    by David Goetzl

    The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story

  • NBCU Launches Private Ad Exchange
    by Wayne Friedman

    NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story

  • COMMENTARY
    Radio Gears Up to Offer What Advertisers Want
    by Deborah Esayian, Steven Minisini

    By offering solutions that will enable radio to evolve from a push medium to a two-way dialogue, radio will be able to deliver advertisers … Read the whole story

  • Comcast Awards Maxus, SMG $1.4B Media Biz
    by Wayne Friedman

    NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buying and planning business to GroupM's Maxus and Publicis Groupe's SMG. The consolidation … Read the whole story

  • Publicis: Revs Up, Aggressive M&A Continues
    by Steve McClellan

    Publicis Groupe, the Paris-based ad agency holding company, on Thursday reported an 8.5% rise in net income to $328 million for the first half … Read the whole story

  • AT&T U Adds To Customer Base, Surpasses Cablevision
    by David Goetzl

    AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story

  • NYTCO Revenues Slip, But Paywall Holds Promise
    by Erik Sass

    The bad revenue news at NYTCO was partially offset by the promising results of the new paywall erected around some of The New York … Read the whole story

  • HD Spots Grab 20% Of TV Ad Inventory
    by Wayne Friedman

    HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story

  • Mag Bag: Condé Nast, Adobe Partner for Digital Metrics
    by Erik Sass

    Condé Nast and Adobe unveiled a joint effort to define and deliver a new set of audience metrics for publishers and advertisers. It is … Read the whole story