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WPP's Sorrell Slams World Leaders Over Debt Crisis
WPP CEO Martin Sorrell says the current debt crisis in Europe is a "side show" compared to the debt issues that the U.S. has to confront. Sorrell has chided political leaders in both Europe and the U.S. over the lack of will. ...Read the whole story
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Publicis Expands Modem In China, Muscles Into 'Vast Interior'
Publicis Groupe this morning announced another in a series of agency acquisitions in China, beefing up its presence in what big agency holding companies deem a high-growth and strategically imperative market for the ad industry. ...Read the whole story
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Meredith Signs Kimberly-Clark For ROI Guarantees
Meredith Corp. is unveiling the first major ad client for its "Engagement Dividend" program -- a pioneering new service created by the publisher that guarantees print advertising in its magazines will result in a certain amount of sales lift. Consumer packaged goods giant Kimberly-Clark will be the "premiere advertising partner" for Engagement Dividend when it debuts early next year. ...Read the whole story
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Gyro 'In 'Charge' Of Lincoln Financial Campaign
Lincoln Financial ads are getting a makeover from the client's new ad shop Gyro, as part of a new $20 million campaign that includes TV and radio spots, as well as print and online ads. Lincoln is also adopting a new tagline: "You're in Charge." ...Read the whole story
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Traditional TV Still Reaches Key Student Demo
All students, college and high school, still do most of their TV watching in conventional ways on a TV screen -- but just barely. College students, away from home, also rely on digital viewing. ...Read the whole story
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In Red: 'Conan' Ratings Drop Year-To-Year
Ratings for the late-night "Conan" show, now into its second year, have settled in with about a 0.4 average in the 18-to-49 demo. That's way down from the numbers it generated during its first months on the air last fall. ...Read the whole story
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NHL's 'Mission' To Promote IMAX Film
Paramount is incorporating NHL game footage in spots for an upcoming IMAX film on various NBCUniversal and Canadian networks. The co-branding initiative features an "NHL Impossible Mission" teamwork theme playing off the next "Mission: Impossible" film, which debuts Dec. 16. ...Read the whole story
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'Once Upon A Time' No Fantasy In Ratings Department
A big surprise this season for ABC continues to be the performance of its new fantasy-drama, "Once Upon A Time" -- even as it goes up against late season NFL games. ...Read the whole story
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