January 25, 2023
Wednesday, March 7, 2012
IPG's UM confirmed a restructuring at its U.S. management team. David Cohen has been named chief media officer, a newly formed position in which … Read the whole story
The Interpublic Group of Companies has acquired Frukt Communications, the London-based music-focused entertainment marketing company. Frukt also has offices in New York. The unit … Read the whole story
- COMMENTARY
In the digital age, the opportunity for the newspaper sector is to follow the consumers' lead and redefine itself - from "print" to "text." Read the whole story
Political advertising is a boon to radio broadcasters -- and a wise investment for political campaigns too, judging by the results of a new … Read the whole story
To push its value to the upfront, the Syndication Network Television Association is wooing advertisers with stats: National syndication TV shows have 30% shorter … Read the whole story
WPP's Mindshare is ramping up its trend-spotting efforts with a series of new in-depth quarterly reports under the title Culture Vulture. Read the whole story
After years of dispensing the conventional wisdom about who's beautiful, People is turning to its readers, who are being asked to submit candidates for … Read the whole story
NBC must be feeling better -- both its prized midseason shows, "The Voice" and "Smash," showed improvement on Monday. "Smash" gained nearly 20% to … Read the whole story
Online radio service Pandora Tuesday reported another quarter of user growth in the fourth quarter, but continues to struggle with profitability. Read the whole story
