Thursday, March 29, 2012
  • Only In America: MDC's Mad Men Become Made Men

    While much of Adland is focused on tapping into growth markets overseas, three former vice presidents at MDC's Crispin Porter + Bogusky are taking the opposite tack with a new shop called MADE -- as in "made in America." Its focus is on breathing more life into American brands and getting consumers to buy more American products ...Read the whole story

  • CEOs Need To Participate In Ad Decisions

    There are some key voices missing in high-level discussions about advertising strategy -- the bosses of client companies, according to a panel of ad agency executives speaking at the 4A's "Transformation" conference in Los Angeles. The unanimous verdict: CEOs need to take more responsibility for --and be more involved in -- marketing and advertising decision-making. ...Read the whole story

  • ABC, Nielsen Team To Measure iPad Video Consumption

    With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC and Nielsen say it's important to understand how consumers are using the iPad when watching video. ...Read the whole story

  • NCC 1+ Garners Positive Reviews From Media

    NCC Media launched its "I+" (Interconnect Plus) campaign last year -- an effort to pool together a mix of cable, satellite and telco inventory -- all to give local TV advertisers more reach. Critics are mixed on results but industry players claim the additive inventory has increased average market TV penetration, which has been good for business ...Read the whole story

  • Publicis Groupe Levy's Controversial $21 Million Payday

    Publicis Groupe CEO Maurice Levy is set to receive a $21.6 million payday shortly -- the result of a deferred compensation plan tied to performance goals and length of service that was set up in 2003. But given the economic austerity in France, it has become politicized. ...Read the whole story

  • Rokkan, Team Detroit Socialize Ford's NBC 'Escape'

    Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

  • Hearst Buys Stake In Stylus

    In the last few years, big magazine publishers have been branching out into new, complementary areas of business including marketing services through acquisitions and joint ventures. The trend is continuing: Hearst Corp. has acquired a 20% stake in Stylus Media Group, which provides business intelligence to consumer-facing companies in categories including automotive, technology, media, retail, fashion and hospitality. ...Read the whole story

  • Visible World Patent To Enhance Bandwidth

    Visible World, the addressable TV advertising tech provider, said it has received a patent that will give it increased bandwidth, allowing the continued delivery of different creative in the same ad slot, which brings household targeting based on demographic and other data. ...Read the whole story

  • New Bravo Series Stick To Lifestyle Template
  • Advertising High School Debuts Campaign For 'Let's Move'