Sunday, April 8, 2012
  • Media, Marketing Deals Up 7%

    There were 402 media deals in the first quarter, amounting to $15 billion in the U.S., according to investment banker Berkery Noyes.That's up 10% from the fourth quarter of 2011, where 376 deals were made totaling $13.6 billion. There were some 139 marketing deals and 100 Internet deals during the period. ...Read the whole story

  • Univision Deportes Debuts, Heavy Soccer Push

    Univision gave a glimpse of what its new 24/7 Spanish-language sports network will focus on when it launched Saturday. It is not a surprise: soccer. ...Read the whole story

  • DOOH Space Expands: Wynn Las Vegas To Gas Station Nets

    Wynn Las Vegas is promoting its properties to visitors through a new interactive advertising campaign in 1,000 taxicabs equipped with Show Media digital displays, highlighting Wynn Las Vegas and Encore dining, entertainment, attractions, shopping and nightlife with custom content delivered based on the vehicle's current location. ...Read the whole story

  • Advertisers Recycle Print Ads For Tablets

    With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it's clear that magazine publishers are counting on tablets for future growth. But a new report from Kantar Media suggests publishers will need to upgrade ad offerings in tablet editions to fully exploit the new platform. ...Read the whole story

  • TV Brand Rivalries: Samsung Holds Consumer Lead

    Big-name TV brands continue to vie for consumers' share of mind -- and right now Samsung has overtaken Sony in the top position. When it concerns new HDTV sets, Samsung now has a slight edge over Sony, with consumers preferring Samsung by a 20% score to Sony's 19%, per ABI Research. Next comes LG at 12% and Vizio at 11%. ...Read the whole story


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