MediaDailyNews
Tuesday, April 10, 2012
  • Mid-Tier Cablers Gain Most Viewers

    Heading into this year's upfront, many cable networks have a good story to tell -- but most are smaller mid-networks, according to RPA. The … Read the whole story

  • Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise

    Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increase, and accounting for more than 17% of all global measured ad expenditures, … Read the whole story

  • Convergence Goes Mainstream: More Homes Connect TV To Internet

    New research shows 38% of U.S. homes have at least one TV set connected to the Internet through a gaming console, Blu-ray player, newfangled … Read the whole story

  • Magazine Ad Pages Down 33% From 2006

    While they have not fared as poorly as their print cousins in the newspaper business, consumer magazines have taken it on the chin over … Read the whole story

  • March Madness, 'Voice' Score High In Social Media-TV Activity

    Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's … Read the whole story

  • ESPN Outreach Site Adds Podcasts

    ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the … Read the whole story

  • Troy-Bilt Bridges TV, Mobile With Shazam

    Outdoor lawn equipment company Troy-Bilt is taking a hard look at the virtues of so-called "companion TV" viewing, the increasingly prevalent practice of watching … Read the whole story