Tuesday, April 10, 2012
  • Mid-Tier Cablers Gain Most Viewers

    Heading into this year's upfront, many cable networks have a good story to tell -- but most are smaller mid-networks, according to RPA. The media agency says those cable networks below the top 25 viewing networks gained 2% in total average viewership, according to season-to-date Nielsen C3 data for September 19, 2011 through January 15, 2012. ...Read the whole story

  • Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise

    Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increase, and accounting for more than 17% of all global measured ad expenditures, according to GroupM. Across global regions, North America led the pack in terms of overall digital ad spending, with an estimated $34.5 billion. ...Read the whole story

  • Convergence Goes Mainstream: More Homes Connect TV To Internet

    New research shows 38% of U.S. homes have at least one TV set connected to the Internet through a gaming console, Blu-ray player, newfangled TV model or other mode. Gaming consoles such as the Xbox, where Microsoft would like it to be a full entertainment hub, seem to be propelling much of the connectivity. ...Read the whole story

  • Magazine Ad Pages Down 33% From 2006

    While they have not fared as poorly as their print cousins in the newspaper business, consumer magazines have taken it on the chin over the last few years. Last year, total ad pages as measured by the Publishers Information Bureau were off one-third from their peak of five years ago, having declined 33.4% from 253,494 in 2006 to 168,742 in 2011. ...Read the whole story

  • March Madness, 'Voice' Score High In Social Media-TV Activity

    Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's "Pretty Little Liars" also registering with audiences. CBS was the top broadcast network for the month, with around 36% share of social media TV activity. ...Read the whole story

  • ESPN Outreach Site Adds Podcasts

    ESPN's efforts to give consumers behind-the-scenes access to its operations -- and dial up self-promotion -- now include podcasts. The company has launched the "Front & Center" discussions, with the most recent being an interview with president John Skipper about the network's coverage of Major League Baseball. ...Read the whole story

  • Troy-Bilt Bridges TV, Mobile With Shazam

    Outdoor lawn equipment company Troy-Bilt is taking a hard look at the virtues of so-called "companion TV" viewing, the increasingly prevalent practice of watching TV while engaging with smartphone or tablet content. This is also called social TV -- if people are using those second-screen devices to connect with other people about the show they're watching. ...Read the whole story