Tuesday, April 10, 2012
  • Radio Revs Growing, Propelled By Political Ads

    Total radio advertising revenues will grow 3.5% in 2012, according to BIA/Kelsey's "Investing In Radio Market Report," largely thanks to intensive political advertising. BIA/Kelsey also expects strong continued growth in radio's online revenues. ...Read the whole story

  • Tags, Social Media Sustain Turner TV Brands

    Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a genre-based network, we are able to build opportunities." Social media is also crucial to building a fan base. ...Read the whole story

  • Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011

    As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer's heated market as the current scatter market has been less than searing. ...Read the whole story

  • Chrysler Loves Big TV Events

    Chrysler Group will not be an official sponsor or advertiser of the upcoming Olympics on NBC -- but it is still a big fan of major TV events. This past February, Chrysler aired the controversial and much-talked-about "Half-Time in America" Super Bowl spot featuring Clint Eastwood. ...Read the whole story

  • Betapond Combines Retail DOOH, Mobile Facebook

    Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform for digital signage. It uses QR codes and SMS to connect a shopper's smartphone with digital signage. ...Read the whole story


Recent Most Read Stories